90% of US Travelers have noticed out of home in the past month. Customers see out of home ads and are regularly influenced by them. 72% of people who responded to an out of home ad have acted on that ad and made a purchase. Of those, 66% took action on their mobile device. Consumers exposed 9+ times to an out of home ad, in a month, can have a visitation rate average. 40% higher than Compared to all other media, out of home advertising reaches more people for less money, while also providing a halo effect for the rest of your advertising.